Archive for September 2nd, 2011

the new favorite white box

Friday, September 2nd, 2011

Many of you are very familiar with the “big white box”, as we have affectionately come to know it. (If you haven’t seen the very fun collection of Happy Customers pictures, it’s worth a peek.)

As you know, Project Life used to be offered in a full kit with the binder and Photo Pocket Pages and all the core paper components and … well, everything. But as you know, we are changing the way we offer our products – giving you more flexibility and freedom to choose only what you want. If you missed the explanation about that, be sure to check out our recent Fall Products Q+A post.

So I wanted to share with you the NEW “little white box”. I will soon be sharing more information + details about the Core Kit, including pictures and a list of exactly what the Core Kit contents are. In the meantime, I thought you’d enjoy a glimpse of the new size.

And … because it has been a tradition for customers to take a picture with their big white box, naturally the tradition will continue when everyone begins to receive the NEW product this Fall! We will soon be seeing pictures like these:

No, these people do not actually HAVE the product. These are personal friends who willingly let me take their pictures with the new little white box (Project Life Core Kit) so that I could help you imagine what kind of picture you’ll soon be able to take.  : )

Turquoise and Amber editions arriving October. Cobalt and Clementine editions arriving November.