Archive for April, 2012

a special giveaway: international only

Wednesday, April 11th, 2012

First of all, a big congratulations to our 2 randomly selected winners for the Cobalt collection of Project Life goodies: Erin in Adel, Iowa + Beth in North Pole, Alaska! Please email your shipping information to kari@beckyhiggins.com and she’ll get those items sent to you right away. For everyone else (U.S. residents) – you still have many chances to win on other blogs since everyone on the Creative Team is running the same giveaway this week, and most haven’t announced their winners yet! Go here for the details and ALL the links.

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With much gratitude for our friends/readers/customers who live outside the United States, this new giveaway is just for YOU! That’s right. In order for a chance to win, it is a requirement that you don’t live in the U.S.

We are teaming up with JessicaSprague.com to give away { 10 } Digital Project Life full collections! That means TEN of you (who live outside the U.S.) will get to choose one of the following … any Project Life edition you want, in digital components! Here are all 5 editions we have currently:

Our digital Project Life kits and templates available at JessicaSprague.com allow you to use your photo editing software to create full page scrapbook layouts, add typed text to your journaling cards, layer our elements onto your photos, and so much more! You can then print your pages and projects at home or choose to have them printed through a print service. All 5 editions of Project Life are available {Original, Turquoise, Amber, Cobalt, and Clementine} with the papers being .jpg format and the journaling cards and other elements in .png format. A basic understanding of Photoshop Elements (or other photo editing software) is recommended to use these products.

Okay, international friends – enter for a chance to win the full collection of your choice! Leave your first name + city + country. We will select our 10 winners and announce them in our Feedback Friday post this week.

Good luck!

project life giveaway: an explosive version

Monday, April 9th, 2012

Right now every member of our Creative Team is hosting a Project Life giveaway on their blog. And so is my lead designer, Lori Whitlock. That’s 15 chances to win! Click on each person’s name and you will be linked directly to the specific blog post where you can enter for a chance to win.

Ali Edwards

Cathy Zielske

Deb Duty

Jennifer Woodbury

Jessica Sprague

Kelly Purkey

Lindsay Teague Moreno

Liz Tamanaha

Loni Stevens

Marcy Penner

MaryAnn Perry

Michelle Wooderson

Monica McNeill

Sheri Horton

Lori Whitlock

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What’s so exciting about this bundle is that it’s all you need to complete an entire scrapbook. Well … you’ll need your pictures and a favorite pen of course. But that’s really it. You don’t even need scissors or adhesive. In fact, you don’t even have to have the 12×12 cardstock. That’s just a fun bonus! Wait – say what? This is called scrapbooking, right?

Yes. This is scrapbooking. We just took all the fuss out of it. What you do or don’t do is completely up to you.

Most of you know how Project Life provides a solution to memory-keeping, because you’re well on your way with doing a Project Life album yourself. In fact, some of you have completed several albums using the Project Life system. But I’d be willing to bet that you have a friend that could really use this collection of the basics. You can totally enter to win, even if your intention is to pass it on to someone else.

We are currently sold out of a lot of items (boo!) but before you know it – we’ll be all stocked up again. We are expecting all of the “plastics” (photo pocket pages + page protectors) back in stock by the end of this month – just a few weeks away. As for the Core Kits, we’re looking at a late May arrival but I will have a full update for you soon (soooo much to share with you!). Once you hear about the reasons behind the delay on those, I’m pretty sure you’ll be very understanding. As always, we appreciate your patience as the product continues to evolve. We are always looking for ways to make the product more + more worthy of your pictures and memories.

Having said that, we’re down to the very end of this batch of Cobalt Core Kits, which is our only remaining edition right now. Definitely enter for a chance to win, but if you don’t – and you’ve had your eye on the Cobalt Core Kit – this is the time to pick it up. They’ll be wiped out shortly.

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A closer look at what we’ve bundled together for this big giveaway:

Project Life Binder: Cobalt Edition

Project Life Core Kit: Cobalt Edition

Project Life 12×12 Cardstock: Cobalt Collection

Photo Pocket Pages: Big Variety Pack 1

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You didn’t think I would give away these goodies on all these other blogs, and not do a giveaway HERE, did you?? You have a chance to win this collection right here, right now. We’re going to choose TWO winners and announce them on Wednesday (so be sure to check back). Just leave your first name + city + state.

NOTE 1: The winners (here on my blog as well as on all the other blogs that are hosting this giveaway) have to be in the United States. This isn’t because we love our international customers any less. It’s just that the product is shipping directly from Amazon.com so international shipping is not an option.

NOTE 2: The giveaways don’t end here … if you can believe it. Over the next couple weeks I will be sharing links to several other blogs that are hosting this same Project Life giveaway. If you want to be in on that for more chances to win, be sure you’re following me on facebook or twitter (either one is fine) because I will share the links exclusively there … not on my blog.

Okay, enough of all that. Go. Enter! And GOOD LUCK.

creative team inspiration: april edition

Monday, April 9th, 2012

As usual with the monthly offering of inspiration from our fabulous Creative Team, I will share just one little piece from each of their respective Project Life albums. And then – whenever and wherever you want to see more – just click on the person’s name and it will take you to their blog where they each share more details, more information, more pages, more examples of how they’re using Project Life as a memory-keeping system in their homes.

In fact, I think you will definitely want to click on each person’s name for a special treat. They’re each doing a Project Life giveaway on their blog right now. For real. ALL of them! That’s a LOT of chances you have to win! I have a separate post about this coming later today.

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Jennifer Woodbury

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Deb Duty

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Cathy Zielske

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Ali Edwards

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Jessica Sprague

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Lindsay Teague Moreno

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Kelly Purkey

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Liz Tamanaha

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Loni Stevens

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Marcy Penner

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Michelle Wooderson

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MaryAnn Perry

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Sheri Horton

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Monica McNeill

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feedback friday: shutterfly edition

Friday, April 6th, 2012

First order of business on this Friday: The randomly selected winner of The Silhouette Bag is Silvia Diaz in Miami, Florida. Silvia, contact support@silhouettebags.com. Congratulations!

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Today I am pleased to have Brandi Nielsen as my Feedback Friday guest.

She’s not going to love that I’m making a big deal out of her. She’s just happy to help answer your questions. But yes – I am compelled to put a darling, giant picture of Brandi here so that you can put a face with the name. Brandi is my dear friend and she is also my Project Manager. She handles all sorts of miscellaneous tasks – including managing several inboxes and responding to questions on facebook. She is specifically one of the reasons that I’m able to stay focused on everything I have going on, because she is doing so much of what I used to squeeze into my life. Brandi is sharp + proactive + hyper-organized + talented + a very fast learner. She is a Project Lifer. In fact, the first time Brandi completed a Project Life album, it was a full year’s worth of pictures and she was done in 2 days.

Today, for the first time in her entire life – she wrote a blog post.

Today’s focus is all about Project Life on Shutterfly. Many of you are using this method (I personally love it), and many of you know about it, but may not be interested at this time. No problem. Do what works for you so that you’ll do it (memory-keeping, that is). I’ve done some Shutterfly Q&A in the past (very helpful information in this post) but I think it’s a good time to address more questions that have come our way lately. So I’ve asked Brandi to answer your recent questions. She has way more experience with Shutterfly than I do, actually – having made many books on their site already.

Here she goes!

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Do you have an estimated arrival date of the proofing PDF feature that you mentioned here?

Great news! It is already available. When you are in the customize mode go to the top of the page & click on “book.” Next click on “export PDF.” This will download a copy of your book to your computer for easier proofing. Keep in mind that you will not be able to print the book from here as there will be a Shutterfly watermark on each page. This is simply designed for easier proofing of your pages.

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Any chance that text boxes could feature “bullets” and “numbered lists” (similar to the features that MS Word and other editors offer)? I’m interested in writing highlights this year instead of full sentence journal entries.

That is a great suggestion. The best way to encourage Shutterfly to implement your suggestions is to email them. In the meantime a suggestion would be to use the number “stickers” provided in the embellishments section or use an asterisk* in place of the “bullet”.

On this layout I had quite a few comments I wanted to make about each picture. I just added some numbers and put my journaling to the side. So easy!

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I love all of the patterned backgrounds in the Clementine edition but am concerned that text might be hard to read against them. Unfortunately Shutterfly doesn’t offer an easy way to add a background to a textbox.  Can you suggest how to make the text stand out against the backgrounds?

Yo’re right; some of the backgrounds might make the text hard to read. One way I get around this is by going in the “embellishments” section & use a tab of some sort to add text to. Here is an example of a page I did.

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Could you please add some digital journaling cards (technically ”stickers” in Shutterfly) that can be rotated horizontally?

We would love to be able too add all of our products to Shutterfly. We encourage you to make those requests directly to Shutterfly.

In the mean time there is a basic white grid journaling card available. Click on “embellishments.” At the bottom of the page on the left it reads “get more stickers.” Click on that. Next, Click on “Categories” + the “page ribbons.” There you will find a basic white grid journaling card.

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Can I use Shutterfly on my iPad?

There is a free Shutterfly app for the iPad. However, you cannot create a photo book from the app. Here are the things you can do using the Shutterfly app.

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The hardest part will be trying to go back and get the past 5 years into Project Life as well. Any suggestions on back-tracking like that?

What a great question! This is actually something I am in the process of doing. I have always made “just” a family album. That’s it. No individual kids albums. It just seemed like too much for me. But once I started playing around with Shutterfly & realized how quick & simple it was I could not resist!

There are so many ways to back track & this will be left up to each individual to determine what works best for them. I personally do a month-at-a-glance for each child. They get more details in our family albums but this gives them a good idea of their childhood without sending them away from home with too much.

First I collect my pictures. I have 3 kids. Let’s say I am doing 2010. On my desktop I create folders: “Matt Jr. 2010,” “Ava 2010,” & “Whitney 2010.”  (I already have all of my pictures on discs separated by month & year). So I put the 2010 disc in & open “January.” Every picture that has Matt Jr. in it goes into his folder (the good, bad, ugly – this is not my sorting phase). I do the same with both girls as I go through each month. Keep in mind that in each child’s main folder I have sub categories with each month to keep the pictures organized.

Once I have gone through each month I am ready to begin my book. I begin with Matt Jr. (our oldest). After starting a new book I upload all the pictures from his “January” folder. Once they have uploaded I determine what pictures I want to get rid of right out of the gate. I then have a good idea of how many pictures I want to try & fit on my page. First I will try & find a layout that will work with that number of pictures. If I am unable to find one I go back & determine what other pictures Matt Jr. can live without.  Remember this is just a review of the month – not a detailed log.

Once I have found a layout that works I quickly add the pictures & journaling & I am done! I have a philosophy to not over-think the process. These are meant to be quick & simple. I usually spend a little more time on my family albums – adding more detail, etc.

With this process I have been able to complete 6 books so far, each one taking about two hours! That’s it.

As a side note: I make a few books at a time & have them sit in my account until a sale comes around. No point in paying full price. They are ready & waiting. I figure if my kids have gone this long without an individual album there is no harm in waiting a little longer!

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Might there ever be a time where there are more color choices?

As I mentioned before, we would love to have all of our designs available on Shutterfly. Be sure to contact Shutterfly directly & let them know you are interested in seeing more of Project Life from Becky Higgins.

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I am a little concerned about the graininess of my uploaded pics from my iPhone 4S.

Our family spent a week last summer in California. The thought of carrying my dSLR all over the place did not sound fun. I decided to use my phone to capture all our memories. The quality is awesome. These are the pictures I took with my camera that week.

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I’m curious if your designs on Shutterfly will change from year to year? Or if more will be added as new designs come out for each year?

It would be awesome to see all of our editions on Shutterfly. To increase those chances, we encourage you to contact Shutterfly directly.

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I haven’t been able to find the layout that looks like the original format (Design A). I can’t seem to locate it.

To be honest with you that took me awhile to figure out too! No worries. On the left hand side you will see tabs labeled “layouts,” “Backgrounds,” “embellishments” & “Idea Pages.”  Click on “Idea Pages.”  Design A will be the first layout you see. Click on that and it will be added to your page.

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Are there any plans to allow for printing single pages?

Shutterfly currently offers printing of 12 x 12 pages. These are pages you can create on their website, found here.

If you are looking to print a 12 x 12 page you have already created on your home computer I personally recommend Persnickety Prints. I created my family 2011 album using Project Life’s digital elements and printed them through this company. The printing quality was fabulous & I would recommend them to anyone & everyone. Also, as an added bonus, I have yet to find a better price on 12 x 12 prints!

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Maybe I am trying to get too “digital scrappy” but sometimes I just want a strip of paper that is not offered as an element.  However when I select a paper to try and adjust the size with icon buttons it just wants to replace the entire paper selection.

You cannot use “background” paper as an embellishment. However, you can find more strips of paper when you click on “embellishments” then “get more stickers.”

If you are really wanting to get more “digital scrappy” then I highly recommend using our digital elements offered through Jessica Sprague.com. This will allow you all the creative freedom you choose without the mess being spread over your kitchen table!

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What to use in place of title cards for date, etc.?

There are endless ways to incorporate dates & titles to your pages. For me personally, at the top of each of my layouts I add the month & year.

You can also add text directly on to a picture which is a fun way to mix it up.

Another way is to add an embellishment or journaling card to the page & fit the text right on top of that. Really the possibilities are endless.

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How can I use pages from both Clementine and Turquoise? Can I mix them?

Great question! Yes. If you want paper from another edition click on “backgrounds” then “get more backgrounds” then add the papers you wish. Do the same thing with the “embellishments” & “idea pages.”

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Just curious as to why there is a charge (25 cents) for some of the clip art and backgrounds. I know 25 cents is a very small amount of money, but I suppose it could add up over the course of a 100 page book.

Shutterfly has what they call, their “Storytelling collection.” Here is what Shutterfly had to say about their collection:

“The Storytelling Collection is a collection of premium designs, guided styles and more options for all of life’s occasions, including Travel, Baby and Wedding. Just look for styles with the Storytelling Collection icon. Storytelling Collection styles are only available in All New Custom Path. Storytelling Collection styles and design elements have a “S” icon.”

There are a handful of items from this collection. The rest of the items can be added to your book, free of charge. Even better is that none of the Project Life items are in the storytelling collection and so you will not be charged extra for using them.

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I am in Australia. Can we use Shutterfly to make albums? I have looked up shipping and was wondering if there are discount coupons for international? 

Yes,  Shutterfly ships internationally so you can create your own book. From time to time Shutterfly will do a promotion that offers free shipping. It should be noted that these discounts do not apply to their international orders. You are still eligible for there other promotions that give discounts off the actual book, so be on the lookout for those. Here is what it will cost you if you live abroad to ship a 12×12 book. This is the shipping cost for a 8.5 x 11 book.

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For the digital Project Life on Shutterfly is there any way we can default set all of our pages to have the same background? I am not a traditional scrapbooker and don’t like a busy/colorful look. I prefer a clean, simple background like all grey or white or a simple small pattern. I want all of my pages to have the same background, but it is a little time consuming to change each page’s background. Is this an option?

Yes. When you are in your custom path, go to the top of the page. Click on “pages” then “duplicate page.” This will allow you to create the same page for each page in the book. You then can change the layouts as you choose.

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Why does my page show warning symbols when I have not moved anything around? Will it still print okay?

(I actually added this question myself because I am asked this all the time!) You will notice that 2 of my samples above have the warning signs on them. If you go to the top of the page & click on “preview” you will be able to see exactly what your page will look like when it is printed. My guess is Shutterfly is being cautious & encouraging you to make sure it is not closer to the edge than you want. From my experience, the “preview” mode has been right on & I have yet to have something cut off my page when I have received my book.

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Whew! See what I mean? We loooove Brandi, and I’m sure this is very helpful to many of you. Thank you so much for sharing your time + experience + know-how with us, Brandi.

my top 10 tips on running a business

Tuesday, April 3rd, 2012

If someone would have told me 20 years ago that some day I would run my own business, I would have looked at that person and said, “You’re crazy. After high school I’m going to college and getting married, then become a mother, and maybe I’ll even be a teacher. But business? No. Not a business person.”

If someone would have told me 10 years ago that some day I would run my own business, I would have said to them, “No way. I want to have children and raise a family. And besides, I have the greatest job on the planet. I get to share my love of memory-keeping with people who care about that. Business school is not for me.”

If someone would have told me 3 years ago that some day I would run my own business, I would have still felt puzzled. “Me? No. I have 3 kids now. I still love my job. I don’t have a clue about running a business and besides – that would suck all the creativity out of me. It’s not my cup of tea. It’s not what I planned to do. It’s not … me.”

Right? I mean – that’s really not me … is it?

It’s not that I wasn’t capable. I’ve always had a knack for organizing (memories, people, things, occasions, information, and just about anything else). But running a business? Um, yeah. That was so not on my radar. Business owners go to business school and then they’re in lots of meetings their whole career and it’s … business. Which is not creative work. Right?

Apparently not.

It was two and a half years ago that I found myself at a crossroads. With a bit of fear, a dash of excitement, a heart full passion, one simple idea, all the support in the world from David, money out of our pockets, and a tremendous amount of faith – we started our little business.

It all happened so fast that I hardly had time to think too much about what we were doing – what we were really doing – once we made that decision. It’s been a very exciting + challenging 2.5 years. Many ups, and plenty of downs … and I would do it all over again. Some day I might even have the opportunity to mentor others who want to start a business. That season is not now. My family is my priority first and foremost … and the rest of my time is totally gobbled up with running this business and serving in my church and community.

Once in a while I get questions regarding this topic because many of you are also small business owners – or you want to be – or maybe you were like me and never dreamed of “running a business” but you have a really good idea or a passion for something that can help others. In any of those situations I can attest that business school is not a requirement. I’m sure it would be very helpful – no doubt! But there is no class or book or person that can teach you everything that you learn from just doing it.

Being an entrepreneur requires faith in yourself, faith in your idea, and don’t get me wrong – absolutely a willingness to work hard.

I was 33 years old when I started Becky Higgins LLC (of course with David. You guys likely know by now that he is absolutely behind-the-scenes making so much of what we do, possible) and I will tell you that there were a few bits of influence in my life that impacted me. One of them being the example of my dear friend and previous boss Lisa Bearnson. Lisa has always been an entrepreneur at heart, and yet her family and service always came first.

I also read a couple of books years before I even thought to start a business, simply because they were recommended to me: The Brand Called You + Purple Cow. A few months ago David and I read Rework together.

These are not what I imagine “typical” business books might be like. I absolutely benefited from what the authors shared in each of these. In fact, since Rework is the only business-related book we’ve read since actually starting a business (go figure), David and I found ourselves totally in line with so much of the counsel that is given in those pages. It’s nice to feel validated, but it’s more important to learn. And trust me – we are still learning. And learning some more, and then some more.

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my top 10 tips on running a business

Here are 10 bits of advice for those who want to start a business – no matter what industry. This is based on my personal experience. Not just ideas pulled from books, but principles that I have really implemented, whether they were already in my heart & soul before I jumped into this, or because I’ve worked really hard to get there.

1. Family first. David O. McKay said, “No other success can compensate for failure in the home.” Period. No idea or business model or passion for anything is worth sacrificing your marriage or your family. It’s simply not right. Put your family first. Make sure they know that they are more important than your idea/product/work. You can put your heart and soul into your work, but remember that your first work is with those you love the most. They depend on you.

2. Pray. I realize and respect that everyone has their own set of beliefs. For those of you who know that God is real, you have to remember that He wants you to be happy and He wants you to succeed in life. In order to succeed, He is constantly there to offer His guidance. How can we feel guided if we’re not asking and seeking? In other words, pray about your decision to start a business and be sure it feels like the right thing. And then – never cease to go to Him … before any book or blog or friend.

3. Brush it off + move on. There is usually plenty of enthusiasm when starting a business but that might soon wear off as soon as you hit a rough patch. Manufacturing defects or dissatisfied customers or legal issues or … you-name-it. There will be hurdles. Work through them. Learn from your challenges. And press forward. You’ll be even better equipped to do so.

4. Read. I have recommended a few books. They’re good. They influenced the way I approach what I do and offer wonderful principles that are applicable in so many ways. Are there more books? Better books? Sure. I just don’t know about them. I have a pile of books I’m interested in reading but they’re not more pressing than other things going on in my life right now and I figure I’ll get around to them sometime.

5. Grow organically. It’s okay to start small. You don’t have “launch yourself” in some huge fashion, spending loads of money on advertising and dozens of products. Even if you have one idea or one product, as long as it is good, that’s a great place to start. We still have yet to pay a dime for advertising. It’s not to say that we never will. We just chose to put our money into developing the product I feel passionate about.

6. Social media is your friend. It doesn’t matter if you have a local bakery in your town or some online presence that receives hits from across the globe. It doesn’t matter if you offer a service or a tangible product. You need to have a website and that website needs to be clear about what you do – in design and function and content. Keeping a blog, and using facebook & twitter & other social media can absolutely be the key to word-of-mouth when it comes to your product. I completely know that this has been a tremendous blessing to our business.

7. Be different. You have to have a niche. No matter what. Be specific with what you can offer instead of thinking about all the possibilities and trying to do them all at once. What is unique about you and your product and your brand? What will set you apart from everyone else in the industry? Definitely read Purple Cow. Seth Godin knows what he’s talking about.

8. Find balance. I’m a mother. I get it. Juggling many roles is hard work. If it’s not the right time to start a business, you’ll know. When it’s the right thing to do, and you just can’t deny that, and you know with all of your heart that you have to start a business – you are in for a ride. There will be less sleep. There will be sacrifices. You will struggle to get homemade meals on the table each night. You may shed a few tears from the stress. You may gain a few pounds (*clearing throat*). The key is to have balance and how you achieve that is personal because everyone’s circumstances are different. Know when to stop. Know when to turn off all distractions. Know when to take care of yourself and shift your priorities back into place when they slip a little.

9. Believe. Believe in your work and believe in yourself. If you don’t absolutely believe with 100% of your soul in whatever you’re offering, you should reconsider what you’re doing. If you’re passionate about what you do, others will get that. They’ll feel it. They’ll believe in it too, and ultimately they’ll be a loyal customer for life. This isn’t a strategy. This is just what happens when you believe in what you do. Also – believe in yourself. Maybe you didn’t finish college or you haven’t got a clue about how to write a contract or what kind of accounting software to use. Believe that you can learn to do anything, and that you can find resources to help.

10. Don’t be alone. Part of finding resources to help you is involving others in your business. Involve others to help in different areas so that you don’t have the be the expert in every area. It’s okay to wear every hat in the beginning (in fact, it’s a good idea so that you really understand the whole spectrum, and the inside work of every part of your business). But you have to know when to hire others so that you can maintain balance (#8) and sanity. If you burn yourself out, you no longer have that really wonderful thing to offer. That fire in the beginning will burn out if you’re not careful. Let others do what they do best so that you can stay focused on the vision – and what you do best.

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I could go on and on and on … but this isn’t the time to elaborate extensively. I’m in the middle of more product development and some other projects right now and have to stay focused. But I wanted to just share these quick thoughts with you because I just feel like someone needs some encouragement, some recommended resources, and perhaps a cheerleader saying GO FOR IT! Or perhaps you are getting the feeling that this isn’t the season. Maybe that idea in your mind needs to develop a little more before you run after it.

Never say never.

 

i kind of love this bag.

Monday, April 2nd, 2012

I think I’ll call this a bag crush. I don’t actually have the bag, but I do think it is absolutely rockin’ and I’m considering a purchase.

I kind of think that some of you are salivating just a little bit too. Am I right? How about this: One of you will be the randomly-selected lucky winner of The Silhouette Bag because they’re so generous (and smart).

Leave your first name, city, and state/province. This is open to U.S. and Canadian residents. The Silhouette Bag is their first and only style currently; the winner will get to pick their preferred color (black or chestnut).

Check out silhouettebags.com. I’m pretty sure most of you will. Notice the detailed stitching and the two pockets hidden on the front and the back of the bag between the handles. With the secret magnetic closures, these pockets are perfect for phones, lip gloss or keys, making them easily accessible at all times without even opening the bag! I so dig that.