Archive for October 30th, 2012

another new collaboration

Tuesday, October 30th, 2012

See what I mean!? Yesterday’s announcement about our partnership with Amercian Crafts was so much fun, so well-received, and we are soooo thankful for your positive feedback and support! Like we said – that was just the beginning.

Any of you who already love Studio Calico are probably freaking out over today’s announcement of another partnership full of awesomeness. If you don’t happen to know about Studio Calico, I’ll gladly introduce you.

What is Studio Calico?

I’m going to let the ever-so-lovely brains behind Studio Calico explain in her own words. Go HERE and click on the little video icon in the bottom right corner. It’s less than 3 minutes long. That’s April Foster. She is awesome. April and I share such a similar passion for how we are running our respective businesses and how we are able to reach different scrapbookers. Which is why this collaboration is even more beautiful. She gets it. I get it. This is a match made in heaven, right?

When will we see the first Project Life kit from Studio Calico?

The first kit will ship the first week of January 2013.

What do the Project Life kits contain?

Each month the kit will include cards in a variety of sizes, a high-quality photopolymer stamp set, and many other embellishments such as decorative clips, washi tape, badges, stickers, die cuts – and much more. What’s fun is that each monthly kit is a compilation of designs and goodies from several different companies. Studio Calico is brilliant about bringing random stuff together perfectly. Everything will work beautifully with the Project Life pocket-based system.

How do I subscribe? What does it cost? How long does it last? Can I get it if I’m outside the U.S.?

There are inevitably so many great questions and I want you to feel well-informed. Studio Calico is going to be best at explaining all the nitty-gritty. More information is outlined HERE (and be sure to check out the Studio Calico blog too). If your questions are not answered there, you can contact Studio Calico HERE or email them at info@studiocalico.com.

How do I get on the waiting list?

Go HERE, my friend.

I love the simplicity of Project Life. Why would I want to add more “stuff”?

I designed Project Life to be a solution … a time-saver … a money-saver. My whole philosophy centers around the idea that you don’t need all the stuff in order to create beautiful scrapbooks. You don’t need to spend so much time on a layout. I still believe that with all my heart, and I continue to preach it to the world.  ; )

But here’s the fun thing that I’ve noticed in my 3 years of doing this: The Project Life system appeals to all sorts of people. Absolutely this simple approach to memory-keeping appeals to those who need to keep it simple (they’re new to scrapbooking – or they’re overwhelmed – or they don’t have time – or they don’t feel creative – or they appreciate ultra-simple – or you name it). But we have noticed that Project Life also appeals to those who love to spend a little extra time on their scrapbooks.

We think that any way that you approach memory-keeping is splendid. Simple or elaborate. Fully designed pages or the slip-your-photos-in-pockets system. Mini albums or 12×12. Whatever floats your boat! Don’t feel pressure to do it one way or another. Do it how you love it and do what works for you in this stage of life. Just do something. If you love to add the extra flavor to your Project Life albums, you will love the Project Life kit by Studio Calico.

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Be sure to follow Studio Calico on facebook and twitter if you’re not already.

And yes – just when you thought this week couldn’t get more fun, the party continues tomorrow. And the next day. And the next day. Yeehaw!