It is with great delight that I announce to you that we have teamed up with American Crafts so that Project Life can now be available in stores nationwide, and all over the world. We have already had a lot of fun working together since entering into an agreement and I have to say - very exciting things are in the works. More Project Life, more possibilities, more visibility, and more availability.
American Crafts has been one of my very favorite scrapbooking companies since my earliest days of being a part of this industry (about 15 years ago), and there is so much awesomeness to come out of combining our strengths with theirs. As with any big announcement, I am sure there are questions. Please understand that with a little time, we will be equipped to share more information and more details. For now, these are the main points you should know:
CONSUMERS: Yes, our products are still currently on Amazon – and we will continue to keep Project Life available direct-to-consumer. Now you’ll also have the option of walking into your local craft or scrapbooking store and finding Project Life right there on the shelf so you can check it out in person. If you want your local store to carry our products, tell them to contact American Crafts.
RETAILERS: So many of you have been asking to sell Project Life the past few years and we were never equipped to handle a wholesale portion of the business in our infancy. This partnership with American Crafts now makes it possible, as they have the team, the resources, and the infrastructure to make it happen (hallelujah). If you are interested in carrying our products in your store, contact an American Crafts sales representative at 800-879-5185, firstname.lastname@example.org, or fill out the form here.
Speaking of retailers, everyone outside of the U.S. who has ordered our products knows how much we love Craft House (out of New Zealand) and Scrapbooker’s Inner Circle (out of Canada) and Scraplicious (out of SE Asia), as they have made it possible for Project Life to be available worldwide from the beginning. I’m pleased to tell you that these existing distributors will continue to offer Project Life.
EVERYONE: I haven’t set foot on a trade show floor in years, and I’m pleased to announce that this partnership is putting me back in the CHA scene in January. If you are planning to attend that show in Anaheim, I would be honored if you stopped by the Becky Higgins/Project Life booth #2628. Yes, I am still overseeing the design and development of all Project Life products. In fact – thanks to this partnership, I’ll now be able to develop MORE (so, so, so many ideas that I want to see come into fruition). Project Life will continue on as the simple, solution-based system we all love.
TIMING: It is anticipated retail-ready product will begin shipping in April 2013. Click HERE to download the official news release PDF.
Oh, but that’s not all. Oh no. We have another big announcement tomorrow! And the fun won’t stop there either. Check in each day this week. So much good stuff. Please know that while we’re so excited about this week on the blog, we are very aware of what’s looming in the eastern U.S. Hurricane Sandy is undoubtedly going to affect so many of you reading this, and I want you to know I’m praying for your safety.