Posts Tagged ‘box’

behold the box

Thursday, November 18th, 2010

One thing I didn’t talk about in my video about the new products is how much we’ve improved the packaging for Project Life. Significantly. Not only in function (protecting the product better) but in beauty.

Presenting … (cue music) … our clean, crisp, smooth, white box. It’s the finest quality (think Apple products). Super sturdy. And … makes for beautiful gift-giving presentation.

Don’t get me wrong. Last year’s box is … sentimental. I mean, it was our very first product. The best part is that a bazillion of you sent us your pictures with the beloved box when you received your kits in the mail. Loved that. (We’ll do it again.)

But seriously — is this not so much prettier?

And … the whole thing is shrink-wrapped to keep it shiny and new and crisply white until it lands at your front door.

Each product is labeled with a sticker that identifies what’s inside.

Once you take out your kit contents and put your Project Life book together, you’ll likely be keeping your binder out on a shelf, on the coffee table, wherever. This box isn’t the get-rid-of-it kind of box. Heavens no. Use this box for storage or anything you’d like. It’s a nice size for so many things.

Just thought I’d share.